From Survival Training to Skincare: The S.E.R.E. Soap Story

Article Credit: Cindy Palmer

2/15/20243 min read

S.E.R.E Soap- LogoS.E.R.E Soap- Logo
Richard- CEO, S.E.R.E. Soap
Richard- CEO, S.E.R.E. Soap

In a world filled with mass-produced skincare products, it's refreshing to stumble upon a brand that's as unique as it is purpose-driven. Enter S.E.R.E. Soap, a small-batch, handcrafted soap company founded by the dynamic duo, Austin and Richard Adair. We had the pleasure of sitting down with them to learn more about their journey, their passion for skincare, and the inspiration behind their wilderness-inspired scents. 


From Military Service to Soap Crafting 

The story of S.E.R.E. Soap begins with Richard's decision to join the military back in 2013. With a desire to make a positive impact on the world and a thirst for adventure, he enlisted as a S.E.R.E. (Survival, Evasion, Resistance, Escape) Specialist. His role was critical – preparing high-risk isolation personnel with the skills and knowledge needed to survive and return safely to their loved ones.  Richard's military service provided him with a sense of purpose and direction, even allowing him to participate in remarkable opportunities around the world. Back on the home front, his wife Austin, a licensed esthetician and owner of Forrest Esthetics, was making her own mark by offering spa and lash extension services to residents in the San Antonio area. 


The Birth of S.E.R.E. Soap 

The merging of Richard's expertise as a survivalist and Austin’s knowledge of skincare products and ingredients gave rise to S.E.R.E. Soap. They noticed a gap in the market, especially when it came to high-quality skincare products for men. After weeks of rigorous training and roughing it in the woods, there were no products that could leave Richard feeling truly clean and refreshed. 


S.E.R.E. Soap's wilderness-inspired scents are a testament to Richard’s military training experiences. Take, for instance, the "Kaniksu Hike," named after the Kaniksu forest, where much of their survival training occurred. Each soap is handcrafted with care, using all-natural ingredients and a cold-processed method. The result? Vegan, sustainable, pH-balanced soaps that are perfect for all skin types. Oh, and did we mention they smell incredible? 


The Power Couple Behind the Brand 

One of the most remarkable aspects of S.E.R.E. Soap is that it's a true labor of love between husband and wife. Running a business together can be challenging, especially when you factor in periodic moves due to military assignments. However, Richard and Austin wouldn't have it any other way. They tackle the adventure together, supporting each other's businesses while creating something truly extraordinary. 


Challenges and Recommendations 

One of the challenges Richard and Austin faced was reengaging in the social media world after a period of absence. They had to relearn the ropes and build a new following from scratch. Yet, they found that social media has become a fantastic way to connect with clients and share their unique products. 


For those looking to start their own business, Richard's advice is simple yet powerful: Just go for it! If you have a great idea, take that leap of faith and tackle one step at a time. Your "what if" can become a reality sooner than you think. 


Discover S.E.R.E. Soap 

S.E.R.E. Soap isn't just another skincare brand; it's a testament to passion, craftsmanship, and the desire to bring high-quality products to those who appreciate the finer things in life. Explore their diverse range of wilderness-inspired soaps on their website,, and treat yourself to an experience that's both rugged and luxurious. 


In a world of skincare conformity, S.E.R.E. Soap stands out as a brand that's bold, unique, and truly exceptional.You can find all that S.E.R.E. Soap has to offer at!